If you’ve seen James Sansone pop up on your social feeds or heard the buzz about Certified Closers, you’re probably wondering: What does James Sansone actually do?
You’re not alone. A lot of people search for that very question, and for good reason.
James Sansone isn’t your typical entrepreneur. He’s not the guy selling get-rich-quick courses or hyping up empty trends. What he does is something far more practical, and powerful — for business owners looking to scale.
Let’s break it down in a way that actually makes sense.
The Short Answer
James Sansone is the founder and CEO of Certified Closers LLC, a Florida-based sales and marketing company that helps entrepreneurs scale their businesses through proven sales infrastructure, offer development, paid advertising, and team building.
But that’s just the surface. What James really does is help business owners get out of the weeds of their day-to-day operations so they can scale more efficiently, make more money, and reclaim their time.
Where It All Starts: Packaging the Offer
One of the biggest problems James solves is helping business owners get clear on their offer.
You know how a lot of people have great products or services, but they don’t quite know how to package them in a way that makes people say, “I need this right now”? That’s what James focuses on first.
Whether you’re a coach, consultant, agency, or expert, the first thing his team does is help identify your niche, understand your audience, and craft an offer that solves an urgent problem.
Not an offer that “sounds cool.”
Not an offer that looks pretty.
An offer that converts. Period.
His approach is rooted in market validation. That means before you ever dump money into ads or hire a sales team, he helps you test the offer and make sure people actually want it.
Scaling with Paid Ads
Once the offer is locked in and proven to convert, that’s when the gas gets poured on the fire.
James and his team launch paid advertising campaigns, primarily on platforms like Facebook and Instagram, to get that validated offer in front of the right audience at scale.
But this isn’t some “spray and pray” ad strategy. James focuses on intent.
The goal? Drive highly qualified leads, people who are actively searching for a solution, into your funnel so your sales process does the rest.
One client put it this way:
“Before working with Certified Closers, I was getting people who were open to my solution. After working with them, I was getting people who were actively looking for what I offered, and ready to buy.”
That’s the power of a properly built front-end system.
Refining the Sales Process
Most business owners are the face of their business. They’re also the head salesperson, the closer, and the follow-up specialist. James helps change that.
He works with clients to build out scalable sales systems that turn leads into paying customers, without the founder being on every single call.
This includes:
- Structuring the right type of funnel (application, VSL, webinar, etc.)
- Training and placing professional remote closers
- Building a process that feels natural, but converts like clockwork
For many entrepreneurs, this is the “aha” moment, realizing they don’t have to carry the entire sales process on their back forever.
Removing the Founder from the Sales Role
This is a big one.
James doesn’t just help generate leads and optimize sales, he helps founders remove themselves from the front line entirely.
Why? Because founders should be working on their business, not in it.
Through Certified Closers, James places trained closers to handle sales calls on behalf of the business. That way, the founder can focus on improving fulfillment, building the backend, and driving long-term growth.
It’s not just about scaling revenue. It’s about building something that runs without you.
Helping Clients Go from $10K to $100K+ Months
James’s system is especially effective for people who already have some traction. If you’re already doing $10K/month but stuck trying to scale, his team specializes in helping break that ceiling.
Clients have gone from:
- $60K/month to $217K/month in under 60 days
- Stagnant launches to fully booked calendars in under 2 weeks
- 9-month manual lead gen processes to 30-day funnels that explode with leads
And these aren’t fluff numbers. These are documented case studies, some of which can be found right on Certified Closers’ YouTube channel.
So… Is He a Marketer? A Sales Guy? A Consultant?
James Sansone is a bit of all three. He’s a strategist at heart, but he doesn’t stop at ideas. He executes.
His company doesn’t just coach you on how to do something — it helps you build it. It’s part done-for-you service, part growth partner.
In a noisy online world filled with “business gurus,” James has built a name for himself by delivering tangible results. He doesn’t promise overnight miracles. He builds systems that scale.
Personal Life & Philosophy
Outside of business, James is a family man. He’s married to Riley Jo Sansone, who also plays an instrumental role in Certified Closers’ operations. Together, they’ve built not just a company, but a lifestyle centered around impact, efficiency, and legacy.
He’s also a car enthusiast, Disney regular, and someone who genuinely believes in giving back to the community through mentorship and philanthropy.
This balance between ambition and grounded values is part of what makes him relatable, and trusted by clients.
Final Word: What Does James Sansone Do?
He builds businesses that scale.
He helps entrepreneurs get out of their own way.
He replaces chaos with clarity.
And most importantly, he delivers.
Whether you’re a coach stuck at $10K/month or a founder drowning in sales calls with no time to grow, James Sansone has built a system that helps solve that.
That’s what James Sansone really does.
