Torri IN Fashion strengthens its identity as a platform connecting Italian fashion, independent creativity and destination promotion
Torri del Benaco (Verona), Lake Garda – Italy
Created by Paola Buonacara, Founder and Event Director of PBevolution, Torri IN Fashion is developing a distinctive event model that connects Italian fashion, independent designers, craftsmanship and destination promotion in the unique setting of Lake Garda.
The second edition of Torri IN Fashion successfully concluded in Torri del Benaco, confirming the event’s growing identity as a project dedicated not only to fashion, but also to the promotion of Italian creativity, local culture, tourism, gastronomy and social responsibility.
Conceived and organized by PBevolution under the direction of Paola Buonacara, the event transformed the historic Lake Garda village into an open-air stage where fashion, tourism, craftsmanship, gastronomy, innovation and charity came together through a programme of experiences, encounters and visual storytelling.
At the heart of Torri IN Fashion is the vision developed by Paola Buonacara, who has built an approach to events based on connecting fashion with places, people, communication and independent creative talent.
The concept goes beyond the traditional fashion show. Fashion becomes a tool for storytelling and destination promotion, creating connections between designers, artisans, businesses, institutions, media, tourism professionals and local communities.
Launched in 2025, Torri IN Fashion has progressively evolved into a platform designed to give visibility to emerging and independent creative talents while promoting the identity and beauty of Lake Garda to national and international audiences.
The 202G edition was held under the patronage and with the support of the Municipality of Torri del Benaco.
Fashion becomes a way to tell the story of Lake Garda
The opening day featured an editorial fashion photoshoot through the harbour, the historic centre and some of the most picturesque locations in Torri del Benaco.
Models showcased the designers’ collections against the landscape of Lake Garda, creating editorial and digital content conceived to promote both Italian fashion and the destination through national
This dialogue between fashion and place represents one of the defining elements of Torri IN Fashion: the territory is not simply the backdrop to the event, but becomes an integral part of its narrative.
The highlight of the programme was the Runway Show on the Lake, hosted by book influencer and content creator Sara Cantoni.
During the evening, Mayor Stefano Nicotra and Alberto Mazzurana, Councillor of the Province of Verona representing President Flavio Pasini, welcomed the audience.
Among the distinguished guests were Paolo Arena, President of Confcommercio Verona and Chairman of Verona Airport, together with Ivan De Beni, President of AMO Baldo Garda ETS.
The runway presented collections by Atelier Andreina Morelli Academy, Cuorofilla, Kaoscreativo Artwear, L’Elise and Traversi Studio, bringing together different interpretations of contemporary Italian fashion and independent creativity.
Backstage coordination and model management were handled by Angela Booloni – Lab d’Élite, while artist Monica Malesani contributed an artistic performance to the evening.
Independent designers and Italian craftsmanship
The historic Scaligero Castle hosted the Luxury Market, featuring independent brands including Pennata, Le Boxette, Siño Milano, Casual Chic 21, RichFree, La Paul in Testa and Paola Simeone, alongside collections by the runway designers.
The project reflected Torri IN Fashion’s commitment to supporting contemporary craftsmanship, independent brands and emerging creative talent, while encouraging connections between designers, visitors, media and the local community.
The programme also included Beauty Talks, Jewellery Talks and a Tesla Test Drive Experience, expanding the event beyond the runway and creating different opportunities for interaction between guests, brands and professionals.
Fashion, gastronomy and charity
A significant part of Torri IN Fashion 202G was dedicated to social responsibility through the Charity Lunch in support of AMO Baldo Garda ETS.
The initiative combined fundraising with the promotion of local gastronomic excellence.
risotto and a selection of artisan cheeses from La Casara del Baldo, paired with saffron preserves from Zafferano Benacus and Valcalepio DOC wines from Cantina Sociale Bergamasca.
Food journalist and wine expert Angelo Peretti guided guests through the tasting experience, while Ivan De Beni presented the activities of AMO Baldo Garda ETS and highlighted the importance of the fundraising initiative.
The Charity Lunch further expressed the philosophy behind the project: creating an event capable of connecting fashion with the cultural, social and entrepreneurial fabric of its host territory.
A network of partners supporting Torri IN Fashion
The development of Torri IN Fashion has been made possible through collaboration between public institutions, private companies, local businesses and professionals who have embraced the project’s vision.
The Municipality of Torri del Benaco has supported the event since its first edition, recognising fashion as an innovative tool for promoting the local territory.
Cantina Sociale Bergamasca, Official Wine Partner, accompanied the main moments of the event, from the press welcome cocktail and Runway Show After Party to the Charity Lunch and closing dinner for journalists.
Zafferano Benacus, Charity Lunch Partner, contributed to showcasing a distinctive Lake Garda product, while La Casara del Baldo enhanced the gastronomic experience with its artisan cheeses.
Hotel Al Caminetto became a hub for hospitality, press relations and networking, hosting the welcome aperitif and closing dinner for journalists, while Albergo Gardesana welcomed guests during the event.
Partners also included Tesla, with its Test Drive Experience, and VPOCKET Magazine as official Media Partner.
Torri IN Fashion as a platform for media and destination promotion
The 202G edition welcomed journalists, photographers, videographers and content creators from a range of Italian media outlets.
The resulting editorial and digital coverage helped strengthen the positioning of Torri IN Fashion as a promotional platform for Lake Garda, Italian fashion and independent creativity.
For Paola Buonacara, this relationship between fashion, communication and territory is central to the The vision of Paola Buonacara
“Torri IN Fashion was born from the desire to bring fashion beyond its traditional boundaries and make it part of everyday life, creating authentic connections between people, creativity and places.
I believe fashion can become a bridge between designers, artisans, businesses, institutions and local communities, celebrating culture, innovation and craftsmanship through shared experiences.
This second edition demonstrates that when public institutions, private companies and local stakeholders work together with a shared vision, it is possible to create something that goes far beyond a fashion event: a project capable of generating value, relationships and new opportunities.
My sincere thanks go to the Municipality of Torri del Benaco, our sponsors and partners, the designers, exhibitors, Angela Booloni and Lab d’Élite, Sara Cantoni, all the professionals working behind the scenes, the volunteers of AMO Baldo Garda ETS, the media, photographers, videographers, content creators and everyone who believed in this project.
We look to the future with great enthusiasm. Our goal is to continue expanding Torri IN Fashion while preserving its identity and opening new opportunities for dialogue with creative, cultural and entrepreneurial communities from Italy and abroad.
The ambition is to make Torri IN Fashion an increasingly recognised international platform where fashion, territories and people meet, while continuing to discover and give visibility to independent creativity and new talent.”
Paola Buonacara
Founder & Event Director – PBevolution Creator of Torri IN Fashion
About Torri IN Fashion
Torri IN Fashion is a fashion and lifestyle project created by Paola Buonacara and organized by PBevolution in Torri del Benaco, on Lake Garda, Italy.
Launched in 2025, the event brings together fashion designers, independent brands, artisans, institutions, companies, media and local stakeholders through runway shows, editorial projects, cultural experiences, hospitality and charity initiatives.
Its mission is to create connections between fashion, people and territories, using creativity and communication as tools to promote Italian talent and destination identity.
