CEO of NOBY USA and 4on America representative Miguel Alejandro Farias is an international marketing engineer, with a strategic and operational focus on B2B and B2C markets. The Chilean-born brand strategist has worked with global brands utilizing his diverse knowledge and professional methods in order to develop Marketing and Management plans for new market trends and achieve innovative approaches. His most recent achievement is with 4on, a Swedish company dedicated to the production of items for padel and tennis.
4on is a Swedish padel startup that has made it their mission to ensure the optimal grip on your padel racket. Endorsed by world-famous athletes, the company offers different products, each of which helps to improve the grip of the racket or to add improved spin to the racket’s surface.
“For the last few years,I have been entrusted to generate accelerated growth and position the 4on brand within the market that competes as a “Trend and revelation” brand throughout the American market from Canada to Chile. As a NOBY USA CEO and entrepreneur, my mission has been to implement and create new marketing methods for market position and penetration targeting sales channels such as Amazon, eBay, Mercado Libre, Walmart, e-commerce and retails. Since the introduction of the brand throughout America we have garnered monthly sales of 5000 products per month in less than a year.”
One of the most popular products from 4on is their TotalGrip, which is available as both a spray and a gel. 4on TotalGrip is a type of non-slip product that you apply to the grip to help you achieve more control of your padel racket. In addition, 4on’s TotalDry spray and TotalSpin solutions are also popular with many padel players.
“My company, NOBY USA, opened reseller chains throughout America with 800 points of sale throughout America including Canada, USA, Puerto Rico, Las Bahamas, Mexico, Guatemala, Honduras, El Salvador, Panama, Colombia, Venezuela, Brazil, Ecuador, Bolivia, Peru, Argentina, Uruguay, Paraguay, Chile.
We currently manage the brands marketing, accounting, administration, logistics and human resources from Miami.”
Miguel creates impeccable marketing and sales campaigns that have caused 4on to be celebrated around the world. The brand has had wide dissemination in sports publications around the world and is responsible for sponsoring world-class players, who are within the former World Padel Tour and Premier Padel circuit, with faces such as Sanyo Guiterrez, Paula Jose Maria, Martin Di Nenno, Delfi Brea, Arturo Coello and Daniel Windahl. “4on since its inception has had a great impact on the padel market and fans. Thanks to all the work led by Miguel Farias, today the entire continent of America can enjoy all 4on products.”
If you want to know more about their products, please visit www.4on.us
