Duesseldorf, Germany – July 25, 2023 – Exciting new business book launch: “How to Succeed as a One-(Wo)Man Show in B2B Digital Marketing – Understanding The Secrets Behind B2B Growth Marketing” is set to be a must-read for all digital marketers navigating the dynamic world of B2B marketing.
In this compelling new release, readers are offered a candid exploration into the often challenging world of digital marketing within B2B companies. Unveiling the reality of working within a rapidly changing landscape and limited resources, the book shares the first-hand experience of a seasoned professional transitioning from the publishing industry to a leading engineering firm.
Drawing inspiration from interactions and common concerns of numerous B2B marketers across Europe, this book addresses pressing questions such as, “Which marketing channels should I focus on?”, “How can I improve efficiency and consider outsourcing?”, and “What tools and processes can help me save time?” It provides practical, insightful answers to guide you on your digital marketing journey.
In the aftermath of the pandemic, which saw an acceleration in digitalisation and heightened the workload for many organisations, digital marketers are exploring new territories. The insights shared in this book provide a beacon of light amidst these challenges, offering universal strategies that are relevant from America to Australia.
Geared towards ‘jacks of all trades’, this guidebook is designed for those juggling multiple digital marketing roles within small to medium-sized B2B organisations. It aims to enable readers to balance their tasks effectively and maximise their impact, regardless of their limited resources.
The author, with nearly two decades of experience spanning communications, marketing, business development, and sales across multiple industries, brings a rich blend of personal expertise and proven strategies to the table. The objective is to equip readers with the knowledge and skills necessary to drive long-term growth and achieve desired results in their digital marketing efforts.
“The goal of this book is to help you thrive in your role, drive sales growth, secure additional resources, and ultimately grow your team,” says Mike Kleinemass. “It reveals strategies, tools, and insights to help you succeed in the complex jungle of digital marketing. Let’s start this journey together and unlock the secrets of B2B growth marketing!“
“How to Succeed as a One-(Wo)Man Show in B2B Digital Marketing – Understanding The Secrets Behind B2B Growth Marketing” is available now on the Amazon Kindle book platform and will soon be published as a paperback version.
Authors Information:
With nearly two decades of rich experience spanning international marketing communications, business development, sales, and e-commerce in sectors like software, publishing, startups, industry, and B2B trade, Mike Kleinemass is a seasoned expert in his field. As a sought-after speaker and podcast guest, he has graced the stages of numerous marketing conferences including the likes of Online Marketing Rockstars (OMR) 2022 and B2B Marketing Days. Adding to his credentials, he is also a co-author of the book ‘B2B Marketing: A Guidebook for the Classroom to the Boardroom’.
LinkedIn profile: https://www.linkedin.com/in/mikekleinemass/
Website: www.marketing-to-date.de
Book on Amazon:
