There was over $680 billion in retail sales in the U.S. in June of 2023 alone.
If you work in retail sales, you’ll want to ensure your products look as appealing as possible.
Luckily, we can help. Read on to learn how to set up retail display tables.
1. Create a Story
Crafting a compelling story is a powerful way to engage customers with your merchandise displays.
Whether you’re showcasing a new product line, a seasonal collection, or a specific lifestyle concept, weaving a cohesive narrative captures attention and encourages exploration.
A well-told story can evoke emotions, spark curiosity, and create a memorable shopping experience.
2. Know Your Audience
You need to have a strong understanding of your target audience. By knowing their preferences, interests, and buying behaviors, you can tailor your retail displays to resonate with them.
Stay informed about current trends and cultural shifts that resonate with your audience. Incorporate popular themes, styles, or concepts into your retail store displays to create a sense of relevance and connection.
As your audience evolves, so should your displays. Be open to adapting your strategy. Flexibility ensures that your displays remain relevant and appealing.
3. Use Color Right
Color and contrast play crucial roles in your display’s visual impact. Choose a palette that complements your brand identity and products.
Use a pop of color to highlight key products or promotions. Consider placing these items against a backdrop with a complementary color to make them instantly noticeable.
Different colors evoke various emotions and associations. Research color psychology to choose hues that align with the mood or message you want to convey.
For example, use warm tones like red and orange to create a sense of excitement or urgency. Or, use cool tones like blue and green to evoke calm and trust.
Choose a single color and use different shades and tones of that color to create a monochromatic display. This approach can create a more cohesive look.
4. Remember the Visual Hierarchy
Mastering visual hierarchy is key to guiding customers’ attention through your retail store displays. Use a combination of varying heights, colors, and textures to create an appealing arrangement that leads the eye from one point to another.
This arrangement not only adds visual interest but also helps customers naturally discover products as they navigate the table.
There are other ways you can use placement to your advantage. Embrace the art of grouping and layering. Instead of placing products individually, arrange them in clusters or groups.
Layering items adds depth and dimension to your display, making it more visually intriguing. This approach encourages customers to explore the various layers, discovering products they might have otherwise missed.
Using the right display stands and fixtures can help, too. Check out these display fixtures for retail stores.
Start Setting up Retail Display Tables Today
There’s a ton that goes into setting up retail display tables. Hopefully, you now have enough information to really make your products stand out.
Do you need more advice? Read through some of our other posts on business, technology, and so much more.
